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Why refreshing old content can drive more traffic to your WordPress Site

Refreshing and reposting your old content is one of the effective ways to drive more traffic to your WordPress site. If you read some contents on a website that started blogging a long time ago, you can find that their blog posts update from time to time. Also, these contents show up in the related social media simultaneously.

In fact, Refreshing and reposting old content is one useful strategy for experienced marketers to drive traffic to their WordPress site.

In this article, we will talk about the reasons why reposting and updating old content can be beneficial.

Increased Visibility and Exposure

By re-posting old content, you give it a fresh opportunity to be seen by new visitors who may have missed it the first time around. This can help increase the overall visibility of your website and attract more traffic.

Search Engine Optimization (SEO)

Search engines value websites that consistently provide fresh and relevant content. When you re-post old content, search engine crawlers identify it as new material, which can positively impact your SEO efforts. Additionally, updating the content with new information or optimizing it for relevant keywords can improve its ranking in search engine results.

Reach New Audience

Not all of your current website visitors may have been following your blog or website since its inception. By re-posting old content, you give them an opportunity to engage with your earlier work, which can help them better understand your brand, expertise, or the evolution of your ideas. It also provides an opportunity for them to leave comments, share the content, and start conversations.

Content Refreshing and Up to Date

Over time, the information in your old content may become outdated or irrelevant. When you re-post old content, you can update it with new data, statistics, examples, or insights. This keeps your website’s content current and ensures that it remains useful to your audience.

Content Recycling and Save More Time From New Content

Re-posting old content allows you to make the most of your existing resources. It takes time and effort to create new content from scratch, so repurposing and re-posting old content helps you maximize the value of your previous work.

Increased Social Media Presence

When you re-post old content, you can also promote it on your social media channels. This helps you maintain an active social media presence, engage with your followers, and drive traffic back to your website.

Experienced marketers always use auto posters to schedule their old content for refreshing. There are some useful automated plugins you can use to schedule your old content to post on multiple social networks.

Best 6 Social Media Auto Posting Plugin For WordPress Site


Refreshing and reposting old content on your WordPress site is a great strategy to drive more traffic. As a blogger, you may have many old contents on your website. Make sure to refresh them from time to time, and update the old information in your blog posts. Try to use automated plugins to schedule your work. You will find the traffic increase after you keep refreshing your old content and adding new content to your website.